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How do you capture the spirit of our city in a little more than 3-minutes? You combine dozens of interviews with Springfieldians, hours of raw footage from around the region and a relentless focus on the key findings of our Talent Attraction Initiative research.
It's the question every human resources department has to answer when hiring outside the community, and because there are so many reasons to choose Springfield, it's not always an easy question to answer--until now.