Nonprofit Outlook 2026: Building Funder Relationships Before the Ask

Funders and nonprofit leaders took the stage at the 2026 Nonprofit Outlook on October 28, for a candid look at where nonprofit funding in the Springfield region stands today and where it is headed.

Moderated by Brian Fogle, Drury University, the panel featured:

Together, they explored a funding landscape shaped by state and federal funding cuts, declining numbers of individual donors and evolving expectations from the next generation of givers.

Trust, transparency and clarity emerged as key themes throughout the conversation, with panelist offering practical advice on building meaningful relationships with funders long before making an ask. They encouraged nonprofit leaders to involve funders in their work rather than bringing them to the table only when financial support is needed.

McGregor discussed how philanthropy has evolved from measuring outputs to understanding impact. She encouraged nonprofits to turn donors into advocates by inviting them  to become more involved in the mission, whether through sharing the organization's story or introducing it at a speaking engagement. She also emphasized the importance of strong governance, noting that her family's collective looks closely at board term limits and regular evaluations of executive directors.

“When you move that funder over to your side of the table, now you are shoulder to shoulder, addressing what it is that you’re passionate about,” McGregor said.

Simon shared lessons from Care to Learn’s recent capital campaign, highlighting the importance of strong relationships, a clear long-term vision and a commitment protecting existing programming. Now serving 62 communities across Missouri, Care to Learn is working toward its goal of 100 chapters statewide by 2034. Simon emphasized that engaging the next generation of donors will require transparency and a clear connection between contributions and measurable impact.

“I think that you have to be looking ahead. If you’re not, I think you will be left behind,” Simon said.

Zoromski outlined what funders look for when evaluating nonprofit organizations, including mission and geographic alignment, evidence of service delivery and a board-approved budget. She encouraged nonprofits to avoid chasing funding opportunities that don't align with their mission, seek opportunities for collaboration and maintain communication with funders even when they aren't requesting support. She also cautioned that relying on grant funding for more than approximately 20% of an organization's revenue can raise concerns about financial sustainability.

“Clarity, clarity, clarity. Tell me what you need money for,” Zoromski said.

The conversation concluded with a reminder that sustainable nonprofit success begins with a clear sense of purpose. By strengthening relationships, diversifying revenue and remaining focused on their mission, nonprofit leaders can better position their organizations to navigate challenges and continue making a meaningful impact in the communities they serve.