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Small Business Spotlight: March 2019 – Dynamic DNA Laboratories

Company name: Dynamic DNA Laboratories
Person in charge: Austin O’Reilly, CEO/Founder
Year founded: 2015

Describe what your organization provides for its customers:
We are a state-of-the-art genetics lab that specializes in advanced genetic testing. We offer a range of services including:

  • Fitness and Nutrition DNA Testing
  • Ancestry DNA Testing
  • Skin DNA Testing
  • Pharmacogenetic Testing
  • Paternity testing
  • DNA and Microscopic Artwork

Our goal is to help our customers better understand themselves and lead them to healthier and happier lifestyles. Whether that is finding the right diet or exercise regimen to help them lose weight, or find the right prescription medication they should be taking, we can offer unique genetic insight into what makes each of us truly unique.

Give us a brief history of your business and what makes it unique:
Dynamic DNA Labs was established in 2015 as a molecular research and testing facility. The primary goal of the company at the time was to advance the field of genetics through high-impact research studies using sophisticated molecular tools and a staff of highly trained & brilliant scientists. Dynamic DNA Labs maintains its passion and engagement in research and literature publication, however its focus has shifted to more of a direct-to-consumer, health- and wellness-centric brand. In addition to research, we offer a variety of DNA testing products that aim to help individuals further discover themselves by exploring their genetic code and using it to their advantage. The mission and goal of Dynamic DNA is to promote positive change in people’s lives, one genome at a time, ultimately leading to a healthier, happier and more productive society.

What’s the most exciting recent highlight for your business?
Recently, we were honored to receive the award of “Top 20 Bioinformatics Solution Providers of 2017” by CIO Applications Magazine. Then in 2018, we were honored to receive the awards of “Top 10 Corporate Wellness Service Providers of 2018” by InsightSuccess Magazine and “50 Most Valuable Brands of the Year” by Silicon Review Magazine. Our CEO, Austin O’Reilly, received the award of “CEO of the Year – 2018” by CV Magazine for their Corporate Excellence Awards, and also had the honor of being chosen to speak at “90 Ideas in 90 Minutes,” presented by the Springfield Business Journal.

Other recent highlights include becoming partners with O’Reilly Auto Parts as a corporate wellness DNA testing provider, as well as Prime Trucking, Inc., providing Nutrition and Fitness DNA Testing solutions for their employees to better their workforce and reduce their overall healthcare costs.

Where do you hope to see your business in 12 months?
In 12 months our goal is to become a household name in the corporate wellness industry, as well as in the health and wellness direct-to-consumer DNA testing market. We are well on our way as we currently have distributors all around the United States, as well as in 16 countries internationally.

What advice would you offer to someone starting their own small business?
Work hard, stay self-motivated (no one will do it for you), and keep your eyes on your own page. Be confident in your abilities, enjoy the ride and don’t stress the small stuff. It’s never worth it! You are blessed with the abilities and the know-how to begin the journey of entrepreneurship, so remind yourself that there are people who are much worse off.

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