Small Business Spotlight – June 2018: Pioneer Outdoor, LLC

Company name: Pioneer Outdoor, LLC
Person in charge: Larry Lipscomb, Managing Member
Year founded: 2011

Describe what your organization provides for its customers:
Pioneer Outdoor provides outdoor advertising in southwest Missouri. Locally owned and operated, we are proud to serve our home community.

Give us a brief history of your business and what makes it unique:
Four generations ago, Lester Cox started Pioneer Advertising, and today we carry on our family business as Pioneer Outdoor.

What's the most exciting recent highlight for your business?
We built our 23rd and 24th digital billboard faces in May and plan to have our 25th and 26th up this summer. We feel this helps round out our billboard locations to be the best market coverage of anyone in our business.

Where do you hope to see your business in 12 months?
At Pioneer, we expect to add a new team member or two and grow with new advertising locations, as we have been. The industry has been robust, and we are positioned to take advantage of that.

What advice would you offer to someone starting their own small business?
Anyone looking to start a business needs to be prepared to learn as much as they can about their industry.