Getting the most from your Facebook marketing dollar
For many small businesses and small business owners, marketing on Facebook is a simple process. You have your company’s Facebook page, and you post regularly about what’s going on with your business … occasionally you might spend a few dollars to boost one of your posts if you want to make sure more people see it.
While that might be enough for many companies, the experts from Mostly Serious visited the Chamber in late April to talk about why some might be missing out on opportunities to reach new potential customers using tools Facebook already offers for free.
“Facebook Marketing: Practical Advice for Advertising on Facebook in 2019” was the focus of the April 24 edition of the Chamber’s 60 Minutes to Success series. Nearly 80 Chamber members turned out to hear from Spencer Harris, Mostly Serious’ director of operations, and Becca Godsey, the company’s marketing analyst, about how to get the most out of their company’s presence on the social media giant.
The key, Godsey says, is to start by setting up a free account in Business Manager. This allows a company to grant multiple users access to their page – even if they don’t have their own Facebook page or if they’re not connected as “friends” on the network – as well as seeing new analytics about the company Facebook page and more.
Business Manager also unlocks access to the real value for businesses: Ad Manager. This is where businesses can create ads of all types, sizes and price ranges. It also allows you to dive deep into targeting specific audiences for your ads and making sure you’re getting the most out of your online spending.
As Mostly Serious puts it, Ads Manager is ideal if your company is advertising frequently online or if you want more advertising options – or even if you just want one centralized location to see all the details about your Facebook marketing.
“The best part? It’s free to use,” Godsey says in the company’s blog post about the topic. “Facebook’s Ads Manager isn’t a program you have to buy (and it doesn’t require a minimum daily ad spend), so you can level up your advertising without leveling up your budget.”
Note: If this topic sounds like it’s up your alley, mark your calendar for August 20, when the Chamber’s next 60 Minutes to Success event will focus on how to “Get Found Locally on Google Search and Maps.” Visit our calendar page to learn more!