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Keep Up With Business Trends In The New Year

Published Tuesday, January 2, 2018 11:15 am
by Greg Tigges

From health care practices to law officeschurches to real estate firms, successful small businesses execute a number of similar core approaches on a daily basis. Take a look at the trends we are seeing in today’s market and ask yourself, how does your business measure up?

1. Budgets and thoughtful spending

Small business owners always hope for higher sales and better business conditions and should be actively planning job creation and expansions to fit those expectations. Those expansions are also likely to include investments like new equipment to help improve workflows, or changes/increases in their marketing spend.

2. Strategic business purchases

With so many new products and solutions available to help small businesses streamline their workflows and improve productivity, smart entrepreneurs are considering value beyond the box when purchasing new equipment or supplies. The right equipment won’t dominate their small office space in order to be near an internet connection. Affordability and practicality are also top-of-mind for savvy business owners.

3. Digital Marketing

Most small businesses are engaged in digital marketing. Typically an affordable approach, digital marketing is linked to growth in website traffic, brand recognition, search rankings, and sales. Small businesses gain a competitive advantage when buyers can find them online and high in search engine rankings.

4. Businesses effectively using social media for outreach purposes

One of the chief components of an effective digital marketing campaign is social media. While only one piece of the puzzle, it is among the most critical. In 2016, 73% of businesses were using social media marketing to promote their businesses. Social media provides businesses with a unique opportunity to further engage their audiences, share their story and create a face for their brand.

5. Office technology designed specifically for small businesses

The common methods of doing business go beyond habits and practices. Xerox has emphasized its ongoing commitment to improve workflow for small businesses with several products. These technology offerings are designed to boost productivity while cutting costs. Products like Xerox Phaser® 6510 color printer and the Xerox WorkCentre® 6515 color multifunction printer are practical for any small business.

6. Xerox has also kept individual verticals markets in mind

With products like the Xerox Healthcare Multifunction Printer Solution for small providers, Xerox helps medical practices, clinics and specialty care providers digitize patient information for secure online exchange, improving care coordination and patient outcomes. Equipped with ConnectKey®Technology, this new machine not only speeds up paper dependent processes, it also allows providers to stay current with EMR regulations while focusing more on patients and less on paperwork.

7. Capture documents in 3 steps

Another game changer is the Web Capture Service digitization tool, the only solution that automates and scans a document in just three steps for immediate use without creating files, renaming documents and importing them into an application. Sold only through Xerox dealers, Web Capture Service can be used with any scanner regardless of brand and works with most web applications such as Microsoft Office 365, QuickBooks, Salesforce, SAP, Concur and many more.

8. High-performance printers for small offices

Last but certainly not least are two machines which prove that improving productivity isn’t just about improving processes. In a small office, productivity drain often starts with a new piece of office equipment or a process that no one is quite sure how to implement. Whether it’s dealing with connectivity problems, slow print speeds, poor image quality or complicated set-up, before you know it, three people lend a hand and work comes to a grinding halt. The Xerox WorkCentre 3335/3345 and Phaser 3330 can ensure things stay running smoothly.

Document Solutions of Springfield is proud to be the Xerox MFP and copier technology dealer serving southwest Missouri for over 23 years. With over 35 years of Xerox technology experience, our goal is to provide the community with the latest products, solutions, technology trends & other means of information and help your company make educated business decisions.

Our job involves helping clients answer questions and find ways to achieve success by improving efficiency, productivity, and controlling costs. 

Come visit our showroom at Plaza Towers at the corner of Sunshine and Glenstone, visit our website at or call us at (417) 883-2416. We’re here to help!