Digital Marketing Coordinator

Company/organization: O'Reilly Auto Parts
Contact: Recruiter
Phone: 417-862-2674

The Digital Marketing Coordinator will work to improve organic search rankings, drive site traffic, and increase conversion rates through PPC and SEO best practices.

Essential Job Functions

  • Participate in the day-to-day implementation and optimization of search marketing activities across multiple search engines.
  • Optimize keyword campaigns to meet the need and direction of the merchandise and marketing teams.
  • Conduct ongoing keyword research and selection for pay-per-click campaigns and SEO projects.
  • Use Google Analytics and other available tools to evaluate search campaigns and overall site SEO.
  • Stay up to date on the latest PPC trends, tools and best practices and share information with other members of the digital team.
  • Assist in creation of SEO-friendly content landing pages.
  • Ensure all aspects of PPC marketing are properly directed and linked.

Skills and Qualifications

  • Bachelor's degree or equivalent work experience in marketing, communications, or business.
  • Experience with e-commerce product sales.
  • Experience with online marketing and display advertising set-up and coordination (Google AdWords, Yahoo Network, etc.).
  • Good Excel, Microsoft Word, and PowerPoint skills.
  • Excellent communication skills with a team-oriented mindset.
  • Automotive knowledge desired. 

This is a full-time opportunity; Monday-Friday, 8 a.m.-5 p.m.

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