SEO Specialist

Company/organization: O'Reilly Auto Parts
Contact: Recruiter
Phone: 417-862-2674

The SEO Specialist will work to improve organic search rankings, drive site traffic, and increase conversion rates through search engine optimization (SEO).

Essential job functions
  • Participate in the day-to-day implementation and optimization of search marketing activities across multiple search engines (Google, Yahoo, etc.).
  • Work directly with local search resources and internal teams to keep all online local content updated across the Internet (location address, hours, services, content, etc.) for new and existing stores.
  • Update local store's page content regularly with offers, promotions, news, and events to support the overall marketing plan- feature messages, highlighted products/brands, images, etc. to continue to optimize for best SEO results.
  • Conduct ongoing keyword research and selection for SEO projects and pay-per-click campaigns to maximize the effectiveness.
  • Use Google Analytics and other available tools to evaluate search campaigns and overall site SEO, providing regular reporting, analysis and recommendations.

Skill and Qualifications
  • Bachelor's degree in marketing, communications, business or equivalent work experience. 
  • Experience with and knowledge of digital marketing organic search.
  • Ability to analyze and make recommendations based on results. 
  • Excellent written and verbal communication and organizational skills.

This is a full-time opportunity; Monday-Friday, 8 a.m.-5 p.m.

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