Do you stand out from your competition or do you fall into the old cliché of only talking about things like “quality” and “excellent customer service”?
While those two things are crucial to having a functional and profitable business, they aren’t specific to your business. They are the standard and not a compelling reason to buy. There are a few things you can do in order to differentiate yourself from the competition that will catch a potential client’s eye.
Be specific—Instead of saying you’re “the best” at what you do, specify why.
- Do you have a particular niche that only you fill? Tout it.
- Do you have a large amount of clients that rely on you? Then promote that you serve X number of clients.
Offering up specifics like these guarantees potential clients will take notice.
Be proprietary—That may sound strange but it’s easier than you think. Create something that is difficult to replicate or something that would look strange if it was copied.
- Do you have a process that you created yourself? For example, the “ABC implementation checklist”, brand it with your own title and it’s hard for someone to copy.
Be on the cutting edge of technology
- Do you utilize a unique technology that’s different than that of others in your field? Mentioning that could potentially sway someone, letting them know staying up- to-date is important to you.
Here is some of the unique technology offered by Xerox that could help you stand out:
Check out Xerox Printback, which enables mobile printing from your mobile device:
Discover how Xerox ConnectKey enabled Multifunction Printers use app technology to improve productivity in the workplace.
And here’s another piece about standing out in the crowd.
You’re always going to have things in common with the competition but you can make yourself a little more noticeable by pointing out just what makes you different from everyone else.